Your Template Here
Create an HTML page using whatever layout and sizing you like. Link to your own stylesheets for consistency with your main website. Then place the word [ minisite ] where you want our MiniSite to appear. Our system automatically inserts the latest content and serves it to your readers.
Navigation
When your navigation changes, you can log into our admin panel and upload a new template. Or, just use an iframe to share code from your main website. We don't stand between you and your regular web updates.
In addition to your standard site navigation, web MiniSites are a great place to link to existing revenue drivers. You can create any connections you like between different areas of your site. MiniSites can offer gateways to:
- Coupons
- Directories
- Mini-sites
- Storefronts
- And more!
 |
||||
A Code of Color Twin-brother duo mixes color and function to create brilliant everyday items 
Function and color, color and function. It's what Antony Joseph thinks about all day long. Joseph is co-founder, along with his twin brother, Richard, of Joseph Joseph, a London-based housewares firm that works with designers around the world to create sleek, modern kitchen items in trendy colors like pink, lime green and yellow. Joseph Joseph boasts products that are a mainstay at better design stores and museum gift shops in America and abroad. "Function is key," he says "There's a story you can tell with function - you can say this chopping board or mixing bowl makes your life easier and people respond to that. But color draws the eye - it's what makes people cross the room and pick something up in the first place." A good example, he adds, is the company's award-winning Nest line of molded plastic mixing bowls and measuring cups that fit together for easy storage. The company initially offered both plain and multi-colored sets but found, "the multi-colored sets sold 10 times better than the white sets," Joseph explains. It's a point worth stressing: Color sells, particularly when you're dealing with areas where consumers have so many choices. Joseph Joseph began in 2002 when Antony, fresh out of college, designed a line of cutting boards for his family's industrial glass company. The line was so successful that he decided to go out on his own, and he recruited his brother to handle the business side of the new firm. "We're industrial designers," he says. "We come to the industry thinking in terms of function and problem-solving. Useful and practical definitely come first for us but we've also come to realize the importance of color. You've got to have both." Joseph Joseph's best-selling item is a folding chopping board by noted designer Mark Sanders. First introduced in the late 1980s by another firm, it flopped and was discontinued. The design was so innovative, however, that it eventually wound up in the permanent collection at the Museum of Modern Art in New York, which is where the Josephs first saw it and decided to revive it. "We took it on, made it a little more comfortable to hold and then manufactured it in many different colors," Joseph says. "It took off in a big way." One final observation: "Products that stay out on display like toasters and tea kettles sell better in neutral colors while products that get put away sell better in brighter colors." |
||||
|
||||
Advertisements
You can use the space around the MiniSite content to create multiple ad and sponsorship positions that you can customize to your market. In fact, you can create a premium sponsorship opportunity by inserting ads or custom navigation inside the MiniSite area using a special feature in our system.
If you use JavaScript tags for ad serving or site tracking, you can add them to your template, and manage your MiniSite pages with the same tools you use to manage the rest of your site.
Footer