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In addition to your standard site navigation, web MiniSites are a great place to link to existing revenue drivers. You can create any connections you like between different areas of your site. MiniSites can offer gateways to:
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The Ottoman Empire Reigns Again Formerly pieces of furniture cast aside in the name of room, ottomans are getting some well-deserved attention for their versatility, charm and style  Whether used as a footrest, a seat, a table or a décor accessory, ottomans are making themselves seen and heard in living rooms throughout the country. Image courtesy iStockphoto The ottoman, once the stubby little sidekick to an armchair, is getting top billing as a stand-alone accessory. And if you think the diminutive block of upholstery is just there to give your feet a lift, you’re in for a delightful surprise. “The ottoman has its own life,” says Laurie Smith, ASID. “It functions as a table, extra seating space, extra storage space.” Designers are having fun reinventing the piece. “I’m encouraging clients to use the ottoman as a coffee table or to put two together for extra seating. I did two in leather and it’s gorgeous,” says Smith, who is with Piconke Smith Design in Woodridge, Ill. From a little stump you kick around to a luxurious leather-bound focal point – that transformation may account for the ottoman’s current popularity. “Everyone realized how important the ottoman was, but it wasn’t the most stylish piece of furniture,” says Jean Joseph, president and owner of Chicago Textile Corporation, a Chicago-based manufacturer of furnishings and linens. “We took the approach that the ottoman should have its own identity and be the focus in the room,” says Joseph. “If we could really have fun with the function of the piece it could be interactive and independent.” The result is a whimsical, colorful and versatile addition to any room. For example, Chicago Textile manufactures a no-tip ottoman in the shape of a cylinder with a metal base. Switch the base to the top and it becomes a table, ready to balance food and drinks. Joseph’s mother inspired his design. She used to set a tray of food on the ottoman so everyone could eat and watch television. “Here’s a piece you can sit on or prop your feet on and you can make the switch [to a table] on the fly,” he says. Not only has the ottoman become more useful, it’s become more attractive. Designers are shedding the matching-fabric mentality so the ottoman breaks loose with bold looks. “There’s some very cool stuff out there,” says Smith, “I’m seeing all fabrics, including leather and suede and tassel decorations,” Smith says. You don’t even have to choose a fabric according to use. An ottoman can sport removable slipcovers for convenient cleaning. And, if you prefer square to round, or oval, there’s a shape to suit your taste. There are so many options, that as you appreciate the piece, you can turn a room into an ottoman empire. |
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You can use the space around the MiniSite content to create multiple ad and sponsorship positions that you can customize to your market. In fact, you can create a premium sponsorship opportunity by inserting ads or custom navigation inside the MiniSite area using a special feature in our system.
If you use JavaScript tags for ad serving or site tracking, you can add them to your template, and manage your MiniSite pages with the same tools you use to manage the rest of your site.
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