Posted on: March 26, 2009
The Waiting Game
With tighter budgets, couples are taking their time committing to big-day needs
By Nola Sarkisian-Miller
CTW Features
In these tough times, couples are still walking down the aisle, good news for the wedding industry, but they are getting cold feet when it comes to booking the essentials for their special day. Many are taking a wait-and-see approach before committing their dollars to resorts, flowers, photographers, etc., often staying undecided just months before the wedding.
“People are booking closer to the date of their wedding with three to five-month turnarounds,” said Paula Gild, a Los Angeles-based wedding planner. “Because of the economy, people are hesitating, and then making last minute decisions. One client waited 1 1⁄2 years to get married, and now they’re ready to do it in the next four months.”
That zero-to-60 scramble to organize one’s important day could unleash a bridezilla in any woman. Wedding planners, though, say that with the right attitude and mindset, couples can still make their dreams come true. It doesn’t hurt that the economy is taking a toll on reception venues, which have more availability these days.
“What I typically tell clients in these situations is that they have to be decision-makers,” said Mary Litzsinger, owner of VP Events in Westlake Village, Calif. “In order to accomplish their vision, we have to make decisions in a timely manner. The closer they get to the wedding, the less negotiations there are.”
A bride may have to settle for a dress off the rack since couture gowns made abroad usually require about six months of lead-time. But securing a location might not be so daunting, Litzsinger said. Recently, she helped a couple get married in one month at a Santa Barbara resort.
Shorter engagements though do raise the brow of some vendors who may question the stability of the client. Santa Monica, Calif.-based photographer Michael Brannigan notes the “smoother transaction” process when dealing with long-term planning.
“Clients engaged for a year-out offer more stability – they write me a check, read the contract then and there and sign it and they’re very organized,” he said. “Those who book three months out, they’re all over the place. They’re buying the dress, the invitations and getting a photographer all at once and have three contracts to look at. We have to remind them more.”
Even with the hassles of dealing with the red tape, Brannigan said he still charges the same price for his clientele, no matter the planning window. And, if the wedding falls through, he’s more than likely to reimburse the deposit.